A little over a month ago, I wrote a blog about the use of acronyms in B2B marketing called B2B Marketing: An acronym is never a brand name …never! Its a long standing pet peave of mine.

I came across this humorous post on the same topic. Its a fun read and proves the point that acronyms should be used sparingly if at all. Enjoy:

Bad Acronyms in the world of naming.

Thank you for reading this blog and please visit again.

Vincent out.

I read this blog today about classic marketing mistakes and it really resonated with me.

I’ve been in B2B marketing for 30 years and I can’t count the number of times I’ve seen this most basic B2B marketing mistake made: Using acronyms as pseudo brand names.

Real life example: Back in the late 90′s, I became the VP of marketing for the Dun & Bradstreet subsidiary in Canada. For decades the flag ship product for D&B was the “Business Information Report”. The internal acronym was, of course the BIR, and over the years the BIR became a defacto brand name and infiltrated itself across virtually every piece of marketing collateral and sales proposal. Up to that point in my life, I thought a BIR was something that got under a saddle (burr) or how people would describe a cold day (brrr!).

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