Business Directories

What are they good for

Huh

Absolutely something

Say it again, y’all

Part 4: Free, and good, information

“How much do you charge people to use your site?” This is another “FAQ” that I get from friends and colleagues. When I say that it’s free, people are delighted. But this is common. In the very large majority of cases, business directories are free for users. Thus they offer people a lot of utility.

So what can someone typically expect on reputable business directories?

A database of anywhere from a few thousand up to 10+ million company info profiles.

Each company info profile usually contains:

• Company name
• Address
• City, State, Zip code (or equivalent for directories with int’l elements)
• Map
• Phone numbers – local, toll free, customer service
• Website URL
• Contact name(s)
• Contact title(s)

In my opinion, that is your bare bones company info profile.

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Business Directories

What are they good for

Huh

Absolutely something

Say it again, y’all

Part 3: Companies with no company website.

About 1/3 of businesses still do NOT have their own company website! So, where else does someone go for company information?

Every company should have a website (my opinion) but according to some general research I did, there are still millions of businesses with no website of their own …somewhere around 30%.

At first blush, this seems unlikely but when I thought about it more, it’s not so surprising.

Recently, I have done dozens of search queries, searching for businesses by name. Of course, most often, the first second or third position in the Google search results delivered the company’s website. But I also recall, with regularity, scrolling through pages of Google search results and not finding the company’s web site.

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