This will be one of the shortest blogs I’ve ever done because the “quick tip” is fast and easy to convey.
But here’s the modest epiphany that has lead me here.
Last week, I attended an event called DX3. It’s a two day tradeshow and conference “focused on digital marketing, digital advertising and digital retailing”. It’s a Canada centric event, BTW, and I’m glad I attended. It met my expectations in terms of learning and networking.
In fact, over the course of two days, I jotted down many pages of notes on things like:
- Websites of interest to look at
- People to follow on Twitter and the like
- LinkedIn connections to request
- Ideas for my blog
- New strategies or tactics for my site
- Blogs to read and subscribe to
- New (at least to me) web based services to investigate
- etc, etc
Here’s the epiphany: Unless I change my past behaviour, then most of these great follow ups are going to languish because once the conference is over, I’ll quickly get sucked back into the daily grind.
Not this time.
Before the conference was over, I committed to myself that I’d spend the next day doing nothing but DX3 related follow up stuff. And that’s what I did last Friday.
Awesome! It totally maximized my ROI of attending this event.
Circumstances were such that I was able to make this last minute change to my schedule and dedicate the day to follow ups. I get that not everyone is able to do that. That’s why you have to PLAN to do it.
If you are attending a 2 or 3 day conference, book 3 or 4 days out of your schedule and use that extra day to do all the follow ups.
A few of strategies to help you accomplish this could be:
- If you’re out of town to attend an event, book a late check out from your hotel the following day and do the follow ups then.
- If you’re in town, on the day after the event, stay home and do the follow ups to ensure focus and no interruptions.
If your schedule doesn’t allow for this flexibility, carve out some time on the FIRST weekend after the event (don’t procrastinate). Or, while at the event, resist the temptation to watch the basketball game on TV and do the follow up stuff in the evening.
Thanks for reading my blog.
Authored by: Geoff Vincent