Posts Tagged ‘credibility’

Small Biz CEOs: Your Website Minimums

Tuesday, April 17th, 2012

I just came across a few articles about what should and should not be on any given website.

This is something that I’ve written about before and have a few more things to add in a minute. The bottom line is that there are some very easy things that we can all do to ensure the user experience on our sites are good ones. And its still amazing how many sites still do not adhere to even minimum good web practices.

Firstly, from the prolific writers the HubSpot, we have The 15 Things That People Absolutely Hate About Your Website:

  1. Pop-up ads
  2. Automatically playing multimedia content when a page loads
  3. Disorienting animations
  4. Generic stock photography
  5. Including a ‘Contact Us’ form in lieu of contact information
  6. Unintelligible ‘About Us’ page
  7. SEO-driven copy
  8. Not including social sharing buttons on your content
  9. You don’t have a blog
  10. Titles and content are incongruous
  11. Your call-to-action copy doesn’t align with the offer
  12. Your internal linking isn’t user-friendly
  13. Sliders that take forever to load
  14. Using flash
  15. A site where I don’t know what to do.


Survey results: Who is credible? Implications for smallbiz CEO.

Tuesday, March 27th, 2012

Just came across a fascinating survey conducted by a company called Edelman Employee Engagement. Its called the Edelman Trust Barometer 2012 Annual Global Survey.

The survey dives deep into what people and institutions are trusted and has a decade of results for comparison.

Here is the chart that I found most interesting. The rankings for trusted information sources from the point of view of CEOs and employees:

Survey results: Who is credible? Implications for smallbiz CEO.

A few observations and thoughts:

1. Firstly, you have CEOs and employees trusting each other the least, next to government. That’s wild.

Is this a chicken and egg thing? Who started to mis-trust the other first? In any case, IMHO, the CEO is virtually 100% responsible to assume that it started with him/her and therefore must make the effort to build trust once again with employees. When successful, I think the mutual ratings will skyrocket.

2. Government official or regulator. I would hypothesize that when the average respondent hears the descriptor “government official or regulator”, they think of politicians and not government department leaders and workers (i.e. the ones that work FOR the government). So its hardly surprising that this group is at the very bottom.

3. There is a clear inverse relationship between the trust granted to a group and that group’s perceived sense of self importance and interest in personal or organizational gain.

At the top you have academics and technical people. Arguably, they are primarily motivated by and  interested in espousing only what is accurate and true to the best of their knowledge and ability. Conversely at the bottom you have CEOs and politicians who, fairly or otherwise, are labeled largely as self interested: How much money I can make (CEOs) and how much power can I wield and how can ensure I get re-elected (politicians).

So its easy to hypothesize that you’d trust someone more if their perceived motivation is not self centred.

For CEOs of small business, its never been more important to earn the trust of your employees to ensure the success of your business and ergo, your own personal financial success. This survey should be mandatory reading for every CEO. And the honest and gutsy ones will realize they’ll be better off if they make the first move to build great employee relations and engagement.

Thanks for reading my blog and please visit again.

Vincent out

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Authored by Geoff Vincent