Posts Tagged ‘smallbiz’

10 Easy Steps for Small Biz business planning (in one day!)

Tuesday, September 11th, 2012

For a long time I have immersed myself in the topic of how small business CEOs and owners can better leverage “big business” best practices without fear!

Specifically, many smallbiz CEO reject big business practices because they fear (and loath) getting bogged down in what they view as pointless processes and bureaucracy.

I do consulting type work for small businesses and I frequently see areas for operational and strucural improvement. But the CEO is reluctant to implement change because of their aforementioned fears or, frankly, they just have a bias against big business.

So the imperative is to introduce more rigour in the business coupled with simplicity and pragmatism. Rigour = accountability leading to performance.

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B2B and Small Business Miscellany for August 10, 2012

Friday, August 10th, 2012
B2B and Small Business Miscellany for August 10, 2012

Word cloud for all the content from this week's favourites.

 

Throughout each week, I share what I consider to be interesting articles, blogs or web pages/sites about B2B and small business. I appreciate quality so I’m somewhat selective about what I pass along.

The best way to keep track of these is to follow me on Twitter at @bizcompare. But in case you missed any, here’s a list of my faves that I sent out this past week.

Sales & Marketing:

Leadership, Management & People:

Entrepreneurship:

Social Media:

Thanks for reading my blog and please visit again.

Vincent out.

Authored by: 

Sales Compensation

Thursday, March 29th, 2012

All things Sales Compensation.

Herein is a compendium or digest of all my blogs related to Sales Compensation. This will enable you to quickly scan all my blog titles on this topic and then click through to the ones of most interest or relevance.

Going forward, I will add to this compendium chronologically and date stamp the blog.

Happy reading and thanks for visiting my blog.

Vincent out.

V.1 March 26, 2012:

Smallbiz sales compensation: Pay for results, but don’t pay too much.

  • See a Basic Sales Compensation Plan that’s adoptable by most small business sales environments. It pays for performance, not for lack of it.

Sales compensation for new products. Product launch tips.

  • What’s the right approach with sales compensation for a new product? And what other tactics are advised to ensure a successful new product introduction?

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B2B and Small Business Miscellany for March 23, 2012

Monday, March 26th, 2012
B2B and Small Business Miscellany for March 23, 2012

Word cloud for all the content for this week's favorites.

Throughout each week, I share what I consider to be interesting articles, blogs or web pages/sites about B2B and small business. I appreciate quality so I’m somewhat selective about what I pass along.

The best way to keep track of these is to follow me on Twitter at @bizcompare. But in case you missed any, here’s a list of my faves that I sent out this past week.

Sales & Marketing:

Leadership, Management & People:

Web & Social Media:

Thanks for reading my blog and please visit again.

Vincent out.

Authored by Geoff Vincent

Survey: Who uses online business directories and why?

Wednesday, February 22nd, 2012

I own and operate a business directory site, Bizcompare.com. I feel like I know this industry very well and have a good grasp on why people use sites like mine.

In fact, well over a year ago, I penned blog called Business Directories: Are they worthwhile? Part 2 0f 7: 50 reasons to research company info. It’s a quick read, so I encourage you to skip over there for 2 minutes to scan the 50 reasons …but do come back!

More recently, I decided to test my theories by doing a site user survey. Using Survey Monkey, I asked folks to tell me a few things about themselves so that I would have a more empirical viewpoint of site users. Results:

Who? What is your primary function at your place of work?

Users of Bizcompare.com by Function

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Smallbiz case study: Launch party to build buzz – still effective?

Thursday, February 9th, 2012

Smallbiz case study: Launch party to build buzz – still effective?

Toronto’s Globe & Mail newspaper features a weekly column that depicts a particular business issue for a small business. I love to read them and think about what I’d do in their shoes. If I think I have a decent idea, I write about them in this blog as Small Business Case Studies.

Today’s challenge is called Is a launch party still a smart way to build buzz and details a new online home insurance company called Square One Insurance Services Inc. They are considering spending up to $20,000 to throw a launch party and create some “buzz”.

They would invite friends, clients and industry professionals. Their thought process includes the fact that, for their industry, this would be a very non-traditional method to promote themselves.

In the article, three experts are called upon to opine. All of them tentatively say yes, have the event. But make it stand out in various ways or it’ll be a waste of money.

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