Help for Sales per Employee for B2B Marketing efforts.

Sales per employee can be a very interesting indicator for business services providers. Indicators like Annual Business Sales and Number of Employees by themselves are subject to variables that might explain variances to industry averages. However looking at sales per employee is one way to even out the playing field and provides a way to present the productivity (and potentially the profitability) of a company.

Example: If a company has a Sales per Employee that is higher than the industry average, that would indicate that the company is managing its business in such a way that their average employee is more productive than the industry's. Assuming similar cost structures across the industry, this would also indicate greater profitability. Conversely, a below average Sales per Employee could indicate lower productivity. Please note: This is all based on industry level averages and therefore any individual company may or may not actually be "productive" based on many other independent factors. Do your research to validate your findings.

See the Business information sites and resources page for more help on this topic.